In this video Simon sinek starts explaining how some people and companies are able to achieve their goals and others not,For example Apple, why they are more innovators than the others companies,if they are just like the others, they have the same capacity and posibilities so why they are different? what they have?.he made a discover about 3 and a half years ago that made him change his vision about how the world worked and how to operate with it,he call it "the golden circle":"why","how","what".Simon thinks that everysingle person, everysingle organization know "WHAT" they do a 100%, some know "HOW" they do it with their offers and products,but very few people or organization know "WHY" they do what they do and by "why" he doesn't refers money because that is the result, by why he refers what is their purpose, what is their beleive,why the company exist,he thinks that if apple were like the others(he used apple as an example
because everybody are familiar with that company) they had used a classic message like:"we made great computers, they are beatiful designed,simple to used, user friendly, do you want to buy one? and that is how many people and companies communicate and it's uninspired,but apple doesn't communicate like this apple actually communicate like this: "everthing we do,we beleive in challenging the status quo,we beleive in thinking differently the way we challenge the status quo is by making our products beatiful designed,simple to used,user friendly do you want to buy one? that is totally different, people dont buy what you do people buy why you do, he thinks that the goal of a company is to do business with people who believe what you believe,he always says "if you hired people just becuase they can do a job they are working for your money,
but if you hired people who believe what you believe so they work with blood tears", a good example are the Wright brothers, then he made a commercial example with TIVo he said that since TIVo was released to until our days they are the single highest quality product in the market, but TIVo is a commercial failure they have never made money and when they went IPO their stocks were 30 or 40 dollars and then collapsed and they never surpassed the 10 actually they never surpassed 6 and why? because when TIVo launched their product they told us what they had,they said:"we have a product that pauses live tv,skip commercials,rewind live tv and memorize your viewers habits without you even asking",and most cynics said "we don't believe you", "we don't need it","we don't like it",what they have said:"if you are the kind of person who likes to have totally control over every aspect of your life boy we have a product for you!"he said that there are leaders and there are those who leads, leaders hold the position of power or authority but those who leads inspire us, we follow those who leads not because we have to but because we want to, we follow those who leads not for them but ourselves and are those who stars with "WHY" because they have the hability to inspire those arround them or find others who inspire them.
Personal Reaction:
i think in this video Simon sinek tries to teach us how the new companies must improve the way they sell their
products explaining his "golden circle" and i agree with him when he said that some people follow others when they buy something first because i am that kind of person that see a person buy something to see how it works first becuase im afraid to be deceived and i also like his definition between a leader and a person who leads because i didnt'n know what a leader looks for , now if someday i open a business i will know what to do.
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